Founded in 2003 as the first fair specialized in video art, Loop Fair has supported the video art economy by creating a unique context for valuing these works and all the agents involved in their creation, production, dissemination and preservation. Loop Fair has played a key role in the development and consolidation of the video art market, encouraging the production and collection of this medium within a unique and specialized context. It is also notable for its aim to re-examine traditional art fair models and modes of presentation, taking into account both changing attitudes towards viewing and interacting with art, as well as the particularities of moving image practices.